Andy Price’s photography is an incandescent exploration of colour, tone and form. His subjects range from designer watches for Esquire Magazine to cleaning products for Refinery 29, each frame is representative of his playful creative voice and imagination. He lives and works in London.
There’s a lot of precision and control to produce photography in this genre. Is this a part of your style?
Up to a point, yes. There are some things that I am quite chill about and others not so much – something will not feel right and I will have to keep tweaking it to find the right angle or shape. It’s just a feeling. I never sketch anything beforehand. I might have an idea in mind, and early in my career, I would stick to it. Now I have managed to let go and just find the shot that I am looking for. What will be will be.
What is your preferred choice of camera and equipment?
I’ve always worked digitally. My Sony Alpha 7R III is small and the image is always sharp. I like the ultra-crisp look that digital brings to still life. If you are shooting an everyday object, it can elevate it and show details that may not be otherwise seen. Even the most mass-produced object has had to be designed and manufactured – there is an imprint of humanity somewhere. Normally, I manually focus. I use a 90mm Macro lens. There are times that I will focus stack a shot and software will make sure that I have sharpness from the back to the front of the frame.
The theme of this issue is Play. Do you feel that the production of a set is like putting a puzzle together?
Yes. 100%. When I didn’t have a studio space, I was working spontaneously around my house. Now I have a studio, I feel like I’ve made an environment where I can go and play without any expectation. I will go in, position the lights, put the table up, move objects around and just build from there. There is an element of DIY to it. A lot of the techniques that I use I picked up assisting. I found the rigging of sets and how you put them together more interesting than the actual outcome.
Do you have any future projects coming up that you can talk about?
I’ve kind of been getting into making music. That has had an effect on my practice in a way. I’ve got into remixing past projects to give them new meanings. It has made me want to go back to old portfolio prints and rework them – cut them up or do something physical. I really relate to my studio mates Luke + Nik. I really respect their creativity and managing to fuse the personal and commercial together in an inspiring way.
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In this issue we feature photography and writing that explores Play through playful processes of photography, play therapy, nightlife, performance and identity, collaboration, virtual realities, and war play.
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